How
do you determine the performance of your website? For sure, you
determine this by seeing the response from your website. You see
whether it is generating sales opportunities for your business in
proper number as per your expectations or not. If it is not
generating business opportunities in proper number, you say the
performance
of your website
is poor while you see that your website is generating sales
opportunities for your business in proper number, you say that your
website is doing a great job for you.
Here,
I would inform you about some important drivers of your website that
really impact on performance of your website and if you improve them,
the performance of your website will automatically improve.
Website
Loading Time-
Website
loading time impacts the performance of a website largely. If your
website loads slow and takes more than 4-5 seconds, chances are very
less that people will visit your website. Instead of waiting for the
loading of your website, they would go to the website of your
business competitors.
Content-
The
content that you publish on your website is the key to attracting or
distracting sales opportunities. If website content convinces the
visitors, they place an order to you. On the other side, if the
content does not convince them, they go to your competitors. So, you
must make sure that the content is convincing. Since you are not a
professional writer, composing convincing content may be a difficult
task. So, it is necessary that you upload quality content on your
website.
Contact
Address-
It
is an important thing that you cannot avoid to refer to if you are
really serious about the performance of your website. If you don’t
mention your address clearly, it creates a suspicion in the minds of
your website
visitors.
Conversion
Process-
Several
times, it has been perceived that website content convince the
website visitors and they go to place an order for a product, but
they take their step back since they find the conversion process
uncomfortable.
Think
about these points seriously and then take action on them if you’re
really serious about the performance of your website.
